We help businesses climb the AI nativity ladder.
Two founders. A 30+ person global team. We meet every business where it is, and move it up the ladder only when the return justifies it.
How we got here
Founded in 2024, U4RIA has grown from two cofounders and a vision into a worldwide team delivering AI that actually ships.
Co-founders Meet
Ben and Lewis crossed paths and immediately found a shared drive to build something meaningful together. They launched a lead generation agency, developing a sharp understanding of business growth challenges and how technology could solve them at scale.
Core Team Forms
Rodolfo and Joel joined as co-CTOs and lead developers, bringing deep technical expertise that transformed U4RIA's ability to build and ship. Their arrival laid the engineering foundation everything since has been built on.
U4RIA Founded
Ben and Lewis saw that smaller businesses were being left behind. Enterprise AI was everywhere. But SMEs, the companies with the most to gain from better systems, had nobody building for them properly. U4RIA was the answer: production AI that operationalizes how a business actually runs, not what a vendor's platform can accommodate.
First Project
U4RIA landed and delivered its first production AI project, validating the model from day one. Working closely with the client to ship a solution that moved the needle, this engagement set the standard for every project that followed.
Worldwide Market Expansion
U4RIA began actively working with clients across multiple continents, spanning manufacturing, retail, logistics, and professional services globally. Our operationalization-first approach proved as effective in Amsterdam as it did in Austin.
University Partnerships
Partnered with GBSB Global Business School, ESEI Business School, EADA Business School, and EU Business School to bring in high-calibre interns, embedding fresh talent directly into live client engagements. These partnerships form the foundation of our intern-to-team pipeline across Barcelona's leading institutions.
Worldwide Team
Our team expanded internationally, spanning the UK, Spain, Australia, Asia, and beyond. A globally distributed team means we match clients' timezones, understand their markets, and bring diverse perspectives to every problem.
MWC Barcelona
Represented at Mobile World Congress in Barcelona alongside the biggest names in tech. For U4RIA, it was the moment the global conversation started: new partnerships, new markets, and proof that what we're building belongs on the world stage.
Course Launch, Website Refresh & Market Expansion
U4RIA launches its first course alongside a fully updated website. Simultaneously, we expand into two new major markets: the Netherlands and Latin America, bringing production AI to a new wave of ambitious businesses.
AI Cost Optimization
U4RIA launches its Token Efficiency consulting service, helping clients cut LLM costs by 40–80% through targeted audits and retainers. An immediate entry point for AI-native businesses looking to reduce spend while they prepare for the full platform.
Document Intelligence & Workflow API Development
Development begins on U4RIA's Document Intelligence & Workflow API, a search-first decision engine that turns PDFs, invoices, contracts, emails, and lab reports into structured data, risk flags, summaries, and suggested next actions. Queryable across everything, with reusable schemas.
Agentic Service Development
U4RIA begins development of its agentic services layer: autonomous, goal-directed AI systems that act on behalf of clients across complex workflows. Built to sit alongside our API and production AI offerings.
Document Intelligence & Workflow API Launch
Target launch window for U4RIA's Document Intelligence & Workflow API. Businesses and developers gain API access to upload documents and receive structured intelligence at scale, running alongside our established production delivery model.
Agentic Service Deployment
Target launch window for U4RIA's agentic services. Fully autonomous AI agents deployed into client environments to handle complex, multi-step processes.
Barcelona AI Summit & Webinar Series Launch
Our CEO represents U4RIA at the Barcelona AI Summit. Mid-September also marks the launch of our weekly webinar series, running through to mid-December, then resetting from February 2027.
Barcelona Entrepreneur Workshop
U4RIA takes the stage at the largest entrepreneur community event in Barcelona, sharing hard-won insights on AI adoption and business transformation.
Podcast Series & CEO Conference Circuit
U4RIA launches a biweekly podcast running through mid-December, then resetting from February 2027. In Q4, our CEO begins an active schedule of workshops and industry conferences, taking U4RIA's story directly to the market.
Meet the executives
Led by four founders across London and Barcelona, backed by a team of 30+ global employees spanning AI engineering, operations, and growth. Learn more on our careers page →
Lewis
Co-Founder & CEO
Lewis runs the commercial side of U4RIA: strategy, client relationships, and the deals that keep us growing. He spent years in technology consulting before co-founding U4RIA, and brings that background to every client conversation: understanding what a business actually needs before proposing anything.