We build AI Execution Infrastructure.
Two founders. A 30+ person global team. We install the execution layer — security, explainability, sovereignty, and cost control built in — so AI can do real work inside your business, safely.
How we got here
Founded in 2024, U4RIA has grown from two cofounders and a vision into a worldwide team delivering AI that actually ships.
Co-founders Meet
Ben and Lewis crossed paths and immediately found a shared drive to build something meaningful together. They launched a lead generation agency, developing a sharp understanding of business growth challenges and how technology could solve them at scale.
Core Team Forms
Rodolfo and Joel joined as co-CTOs and lead developers, bringing deep technical expertise that transformed U4RIA's ability to build and ship. Their arrival laid the engineering foundation everything since has been built on.
U4RIA Founded
Ben and Lewis saw that smaller businesses were being left behind. Enterprise AI was everywhere. But SMEs, the companies with the most to gain from better systems, had nobody building for them properly. U4RIA was the answer: production AI that operationalizes how a business actually runs, not what a vendor's platform can accommodate.
First Project
U4RIA landed and delivered its first production AI project, validating the model from day one. Working closely with the client to ship a solution that moved the needle, this engagement set the standard for every project that followed.
Worldwide Market Expansion
U4RIA began actively working with clients across multiple continents, spanning manufacturing, retail, logistics, and professional services globally. Our operationalization-first approach proved as effective in Amsterdam as it did in Austin.
University Partnerships
Partnered with GBSB Global Business School, ESEI Business School, EADA Business School, and EU Business School to bring in high-calibre interns, embedding fresh talent directly into live client engagements. These partnerships form the foundation of our intern-to-team pipeline across Barcelona's leading institutions.
Worldwide Team
Our team expanded internationally, spanning the UK, Spain, Australia, Asia, and beyond. A globally distributed team means we match clients' timezones, understand their markets, and bring diverse perspectives to every problem.
MWC Barcelona
Represented at Mobile World Congress in Barcelona alongside the biggest names in tech. For U4RIA, it was the moment the global conversation started: new partnerships, new markets, and proof that what we're building belongs on the world stage.
AI Cost Optimization Launches
U4RIA launches Cost Optimization and AI ROI Leakage — auditing clients' existing AI implementations to find where time and tokens are wasted, and fixing it. The first of the strategic services that would become part of the 3.0 execution stack.
U4RIA 3.0 Launches
U4RIA announces its pivot from bespoke AI vendor to a full Operational Intelligence Platform, expanding into five core strategic offerings and repositioning as the definitive infrastructure and authority for enterprise AI.
AI Execution Infrastructure
The 3.0 positioning sharpens to AI Execution Infrastructure: production AI systems that execute real work inside a client's business, with security, explainability, sovereignty, and cost control built in. A company-wide All-Hands and a new Company Handbook align every team on the standard.
U4RIA Academy Launches
U4RIA's first course goes live, giving business leaders a structured path through AI adoption, governance, and execution — built on the same maturity model U4RIA uses with clients.
AI Trust & Security Partnership
U4RIA announces a cybersecurity partnership extending its Execution Security pillar — protecting clients' data pipelines and AI deployments as adoption widens the attack surface.
Website Aligned to 3.0
U4RIA's website, from this timeline to its core positioning copy, is updated to reflect the AI Execution Infrastructure model — closing the gap between what the company says internally and what clients see.
Barcelona AI Summit & Webinar Series Launch
Our CEO represents U4RIA at the Barcelona AI Summit. Mid-September also marks the launch of our weekly webinar series, running through to mid-December, then resetting from February 2027.
Barcelona Entrepreneur Workshop
U4RIA takes the stage at the largest entrepreneur community event in Barcelona, sharing hard-won insights on AI adoption and business transformation.
Podcast Series & CEO Conference Circuit
U4RIA launches a biweekly podcast running through mid-December, then resetting from February 2027. In Q4, our CEO begins an active schedule of workshops and industry conferences, taking U4RIA's story directly to the market.
U4RIA is pronounced “euphoria”
The 4 stands in for the pho, so the name is said exactly like the word and written U-4-R-I-A. If you heard about us as Euphoria AI or Euphoric AI, this is the same company.
More on the name & how to find us →Meet the executives
Led by four founders across London and Barcelona, backed by a team of 30+ global employees spanning AI engineering, operations, and growth. Learn more on our careers page →
Lewis
Co-Founder & CEO
Lewis runs the commercial side of U4RIA: strategy, client relationships, and the deals that keep us growing. He spent years in technology consulting before co-founding U4RIA, and brings that background to every client conversation: understanding what a business actually needs before proposing anything.